One of our favorite things to do is prove that humor and meaningful movements are not mutually exclusive. In fact, they can be bosom buds. Blood:Water Mission had a fundraiser campaign that needed a lot of attention in not-a-lot of time, so we let fun and play do the heavy lifting. Not only was the campaign goal exceeded in under the timeline, but it increased brand buzz, awareness, and appreciation. Who knew a toilet joke + HBO reference could do all of that?
(Hint: we did.)