Fertility consulting is not typically a service where “fun” is the first word you think of. But we knew if anyone could give preconception planning an upbeat, cheeky, rebrand, it was us. We created a Humor Identity that employs a lightly-unfiltered, playful tone in order to bring levity and approachability to an otherwise stressful, clinical, and overwhelming subject. We designed this voice to be one who would crack (oh god, we couldn’t help it) an eye-rolling egg joke, call out their audience’s penchant for frantic googling, while also maintaining a tone of authority. Because, frankly, one has to have deep knowledge about a subject in order to joke about it. The business name we created—Concēv lets their audience know what they do, while also indicating that things are going to be modern and sexy, (as we wrote on her website, Baby planning that’s almost as much fun as the babymaking), fresh, modern, and empowering. From an entire website messaging and design, to social media initiative to marketing collateral, Concēv stands out as a ray of light, a sigh of relief and a welcome smile in their industry.
Meet: Enlightened + holistic methods before sperm + egg.