There’s no i in partner
As promised we are comin’ in ice cold with a fresh ‘n deep way to think about biz partnerships...buckle your bonnets because it’s a doozy.
"In order for a business partnership to be a true partnership, the relationship itself has to be the end goal. The centerpiece is that you aren’t just working towards external goals but towards the partnership itself." —Lauren Taylor.
To us, this means that both parties choose to prioritize a selfless, supportive partnership as not just the launching pad to success, but home base itself. It means being willing to support, sacrifice, and be changed in ways that benefit the partnership—and, as a result, the business—as a whole. Not only will this wildly impact your willingness to think big, take risks, take on challenges, hashtag disrupt and push your weird ideas forward, but this approach will also bleed into the mentality of every team member you will ever bring on and becomes the baseline needed to truly bring something extraordinary into the world.