Chickenshits don’t know how to be funny
You know the thing where someone starts listing all of the things they’re looking for in a romantic partner and you’re listening, thinking, Um you’re not gonna find ALL of that in ONE person. It’s ok not to be great at everything. In fact, you’re not a Chickenshit for not knowing how to be funny and fun, you’re one if you don’t try.
Sometimes trying looks like doing it on your own:
- Plucking out some unspoken truths and telling it like it is and refreshing the sh*t out of your consumer,
- Making some self deprecating jokes in your next post, taking back the power on perceived flaws of your industry,
- Or simply choosing to be more light-hearted in the way you communicate with your audience.
But sometimes it looks like saying f*ck it and hiring the pros. *Loud cough, weird dance pointing to ourselves.*
Either way, your eyebrows will be blown clean off by how quickly humor unleashes creativity...and how feverishly people respond.
A cool way to dip your toe into the humor pool (surprise! It’s queso in here!): Our creative brief on crack: Bragbook. It’s basically our brains let loose on your brand in terms of campaign concepts, taglines, home page copy, and a lot of other things we can’t legally disclose here. Check it if you’re thinking you’re ready to leverage FUN to grow your business but unsure of where to start.
ALSO GIRD YOUR LOINS BECAUSE WE AIN’T DONE YET. OUR SERIES “OH, SHIT, YOU’RE BORING.” IS WHERE WE BREAK DOWN ALL THE MARKETING FAUX PAS THAT MAY BE KEEPING YOU BLAND ‘N BROKE.