Chickenshits don’t think humor is worth it
It is claaaaasic Chickenshit behavior to be like, ACTUALLY, we are very serious experts so we’re just going to stick to stale, stuffy marketing thankyouverymuch. *Takes a sip from lukewarm tea.* These are the type of people who mistakenly believe that you cannot simultaneously gain authority and a have rip-roaring good time; who think that you can’t get your point across and get your consumer laughing.
PLOT TWIST, LOSERS: Humor is simply truth having fun. It makes you laugh and makes you think. Or as we obsessively splash on every web page possible: unexpected + unorthodox = unforgettable.
Chickenshits would rather not make a splash, wait it out, blend in, do what everyone else is doing, and hope that by some dark magic, droves of people will discover their business. To them we say: LOL, good luck, and good night.
But to everyone else? Be the smartest cookie in the box and use the tool that your competitors are overlooking; the tactic that busts down doors while busting guts; the method that entertains and endears your ideal folks. (In case you haven’t been listening, we’re talking about being fun ‘n funny in your messaging and marketing.)
A closing reminder: despite what the boring haters will say, humor is effective for every business. Laughter is a universally-enjoyed thing, and using it in your marketing + messaging can take so many forms—from witty to edgy to silly to absurd and back again (to name a few). We’ve used humor for clients who specialize in very serious things: like Childhood trauma, Multiple Sclerosis, Grief. And the reason it works is because it breaks down barriers, it gets inside people’s heads and says, “Hey, I GET IT.”
So, don’t be a Chickenshit and think that the only way to use fun + humor in your brand would be to host a prank show or throw a pie in someone’s face or make a bad pun. Things that are truly funny are usually a hell of a lot smarter than that.
(Note: Allie and Lyndsay are split on the ‘genius’ of prank shows. Feel free to let us know which side you’re on.)