That Escalated Quickly

Q: What’s black and white and unread all over? A: All the damn privacy policy emails we’ve been getting.

Killer joke, us. ROFLOL, high five, t-shirt gun release.

This series is a mini one called Inside Joke—and it’s a little dip into some of the different humorous tones that exist on the planet. We often encounter unbelievers who think that maybe humor isn’t right for their brand. But usually this is because they have one, inflexible definition of “funny” in their heads; perhaps one that they feel would be off-putting to their audience.

But, o’ course, there are SO many different ways to delight and joke with your people in your marketing, and we wanted to show you 8 of them. We decided a fun, weird way to do this would be to take a well-known, vanilla platitude and show you how we rewrote it in those 8 different tones of funny.

COOL HUH?

Here it is:

Vanilla Platitude: If at first you don’t succeed, try, try again.

FUNNIER >>> Playful: If at first you don’t succeed, check to see if Mercury is in retrograde. Wordplay: If at first you don’t succeed, try, try, some gin. Clever + Witty: If at first you don’t succeed, don’t succeed at giving up. Sarcasm: If at first you don’t succeed, congrats! You’re in the majority. Unfiltered: If at first you don’t succeed, do you have it in you emotionally to move back in with your parents? Authoritative: If at first you don’t succeed, betcha it’s because your brand voice is as exciting as an annual eye appointment. Savage + Edgy: If at first you don’t succeed, stop using Girl Boss to describe yourself. PG-13: If at first you don’t succeed, try this little blue pill, Greg.

 

Ciao, jokers.