Posts in Must Reads
Humor without strategy is pointless

Here’s the deal. Plenty of folks are funny in their branding. We’re not the only wiseguys who see the power of fun in marketing. So, what separates us from them? Easy:  we create a robust strategy around fun and humor in way that’s tailored to how a specific audience needs to feel in order to get on board. This way, strong results are never just a happy accident.

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One hour, 22 one-liners about 7-Eleven

Did seeing the words “7-Eleven” cause your mouth to instantly water for Doritos or Laffy Taffy or a Slurpee? Hark! the power of the 7-Eleven brand. That, and it’s usually the last thing open when you need something weird or tasty or buzzy.

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