Humor Marketing is more than just comical, it’s chemical.
It's also other ‘C’ words—no, not that one—clever, calculated, converting, cheers-worthy.
And when served up properly, it’ll leave your competitors shaken and your consumer stirred. And if you try and stop us from making cocktail analogies we’ll throw a drink in your face.
So, here’s the weird science behind humor:
There are three primary emotions that release adrenaline into your system—fear, grief, and laughter. First of all, holy smokes. Second of all, one of the things adrenaline is great at is cementing an experience in your brain. Which means that if you want your audience to remember you and feel motivated towards action, you can either make them feel scared, sad, or bleeping delighted.
And who wants to be the grief guy?