Excuse me, does anyone remember Lee Jeans? That was the question posed to us when we were hired to add some youth and humor to the brand voice. Through paid media, social channels, and product sweepstakes we were able to hit a big, fat, funny refresh on a historic brand.

 
 
lee-logo.png
 
denim-bg.png

FILE UNDER

Ad Campaign

 
lee-ad.png
 
file-under-lee.png

FILE UNDER

Sweepstakes Promo

 
lee-ad-2.png
 
 
file-under-lee-2.png