Imagine if your favorite ride-or-die friend deeply understood your diagnosis, had a map and mission to help you reclaim your health, and somehow brought humor and levity to the scariest hand you’ve ever been dealt. That is the Humor Rebrand of MSIndependent—an initiative to help individuals with Multiple Sclerosis use food as a form of medicine to alleviate symptoms and achieve the highest quality of life. Or, as we coined: bring more pharm to table. The goal of the Humor Identity we crafted here was to bring unexpected lightheartedness to the literal and figurative table. The founder of MSIndependent wanted to be a source of ‘real talk,’ freedom, empathy, and “MS without the BS.” We built all of the collateral around the idea of ‘healing out loud,’ and normalizing an often unseen disease. And surprising no one, humor can be incredibly healing.