Quarter20 is the king (nay, the entire royal court) of designing branded environments and retail experiences for their clients. Since part of their job is turning in-store displays into centers of attention, we wanted to dream up a Humor Identity and creative direction that would help them display (had to) the talents they have a reputation for, while also repositioning them for services that need more airtime and conversion. At the core of this identity was the idea of pushing the envelope for the sake of problem solving and never using shock value without adding value. Confident yet quirky, the new Quarter20 voice—and accompanying marketing campaigns, taglines, and collateral—leads with fresh air, not hot air, candor and can-do, and infuses a ton of much-needed personality into their productions.

 
 
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Holiday Gift

 
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